Media Properties
Conceived as a unique media services and entrepreneurship training platform, m:idea works with both internal and external clients at a cost lower than professional to achieve the latter's objectives of effectively reaching the youth demographic and producing engaging content, programming and campaigns. A snapshot of our various support media units follows:
m:idea marcomm
Our in-house agency provides marketing, public relations, account and event management services. The agency is also in charge of media orders for advertising on our media properties. m:idea marcomm has successfully produced campaigns and managed events for various clients and accounts such as Infocomm Asia Holdings' NP Cyber Soccer Cup, National Library Board's launch of the Speak Good English Movement (SGEM) youth campaign and the Ministry of Foreign Affairs' ASEAN Cinematic Showcase.
Trimedia Publishing
Trimedia Publishing provides copywriting and editorial project management services. Recent editorial projects include copywriting for various collaterals such as posters and brochures for the Global Hand Washing Day in Hanoi.
Inspire Design
Inspire Design is the in-house design unit providing editorial, graphic and interactive design services. Inspire Design is also responsible for all design work involving the media properties. Inspire Design has produced excellent design in collateral, from brochures, newsletters, posters and stickers for various clients, which include Infocomm Asia Holdings, Active Red and Lien Aid.
Klix Photography
Klix Photography provides studio and outdoor photography services. Klix is also in charge of producing photographs for our media properties. In addition, Klix also provides studio rental services. Former Klix photo editors include Yeo Kai Wen, who organised his two-man photographic exhibition on Cambodia at VivoCity in 2008, complete with $15,000 sponsorship, and who has photographed for SPH publications. CNET Asia gadget and DSLR camera reviewer Leonard Goh is another Klix alum.
CTV
Besides functioning as a television station, CTV also provides video production services. From corporate videos to teasers, CTV specialises in production and post-production services for external clients. Some of the past projects include a teaser video for Standard Chartered Marathon, teaser video for Siloso Beach Countdown Party and corporate video for Stanley Works Asia Pacific. CTV also provides event coverage services.
RadioHeatwave.com
Besides functioning as a radio station, RadioHeatwave.com also provides audio production services such as producing spots, trailers and podcasts for clients. RadioHeatwave.com also provides emceeing and voice over recording services.
