Media Properties
m:idea consists of 5 media properties, each with its unique product positioning and distinct target segments and profiles. To suit a dynamic and changing media landscape, the 5 media properties continue to evolve in their own mediums and at the same time integrate together as a conglomerate. The mediums covered include publishing, broadcast and interactive/mobile.
npTribune
Established in 1993, npTribune is the first professional newspaper produced by tertiary students in Singapore. Winning praise, national publicity and readers for its investigative journalism, it is now giving more of a voice to its student readers, offering opinion pages, commentaries and a forum page. The tagline for the campus newspaper is "The Student Voice of Ngee Ann Polytechnic". Melvin Singh, Executive Editor of The New Paper, and Straits Times photojournalist Mugilan Rajasegaran, were Tribune editors.
Circulation: 3,500 copies (Quarterly)
Website: http://www.theurbanwire.com/nptribune
HYPE
First published in 1996, HYPE is Ngee Ann Polytechnic's entertainment magazine publication distributed in more than 30 youth-oriented establishments in Singapore from Frolick, Timbre, 77th Street to Island Creamery. HYPE recently underwent a revamp and won praises from the industry for its cutting-edge editorial design, creative fashion spreads and engaging features. The magazine content covers movies, music, books, gadgets, events, fashion and travel. One of HYPE's best known editors is Phin Wong, Editor of Today Plus.
Circulation: 4,000 copies (Bi-Annual)
Website: http://www.theurbanwire.com/hype
The UrbanWire
Our popular entertainment and lifestyle e-zine enjoys a global reach of 1.7 million hits every month, and often scoops national media thanks to its fast uploads of mega youth stories such as SINGfest, Mosaic Music Fest and MTV Asia Awards. One of Singapore's first e-zines to have a CMS system, RSS and twitter feeds, The UrbanWire also launched national campaigns like the world's first online charity gameshow (S.M.A.R.T.S), and Singapore's first universal mobile phone privilege programme (UWtimate Download). A UW editor, Aw Cheng Wei, became the first FMS student to ever win an SPH journalism undergraduate scholarship.
Traffic: 25,000 page views (Monthly)
Website: http://www.theurbanwire.com/
Radioheatwave.com
Established in 1992, Singapore's first campus radio station airs its programmes in English over the campus' intranet. With a state-of-the-art live radio studio specially positioned at Ngee Ann's Atrium with high student traffic volume, the station broadcasts a school calendar to keep everyone in touch with lifestyle topics on fashion, food, travel and entertainment. The station's format is Contemporary Hit Radio which is popular with the youth. Popular national DJs such as Jean Danker, Vernetta Lopez and Justin Ang started out at the hip station.
Listenership: About 15,000
Website: http://www.radioheatwave.com
CTV
As the resident campus television station, CTV produces programmes for broadcast on the world wide web to provide a better platform of interaction with its viewers. CTV produces entertaining and informative variety shows, celebrity interviews and event coverages. CTV has also worked with MediaCorp TV and Channel U to produce programming including the recent Beijing Olympics coverage.
Viewership: About 15,000
Website: http://www.ctv.sg
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