Our Business

Conceived as a unique media/media services and entrepreneurship training platform, m:idea works with both internal and external clients at a cost lower than professional to achieve the latter’s objectives of effectively reaching a young demographic through all media platforms and producing engaging content, programming and campaigns. A snapshot of our various business units follows:

Advertising & Publicity/Events

m:idea marcomm
Our in-house agency in charge of advertising, public relations and event management is our point of contact with clients, co-ordinates the work done by m:idea units for them, does creative copywriting, conceptualisation/execution of events and promotional activities as well as tracking of results. They have planned and executed successful events for Nike, IAH Games, and most recently National Library Board’s launch of the Speak Good English movement at Zouk.

Broadcasting

Radio Heatwave
Established in 1992, Singapore’s first campus radio station is possibly the only one in the world that broadcasts in four languages. It produces radio packages for MediaCorp Radio, runs the annual schools-wide DJ Wannabe competition and organises major gigs on campus such as the Freshman party, bringing in huge local band acts and even working with Zouk DJ Andrew Chow. Popular national DJs such as Jean Danker, Vernetta Lopez, Chew Soo Wei and Justin Ang started out in RHW.

CTV
As resident campus television station, CTV produces and edits programmes for broadcast on campus and online. CTV has also worked with MediaCorp TV and Channel U to produce programming including recent Beijing Olympics coverage. It won a national competition in music video production in 2008 and produced graduation videos for NP. A CTV student was recently sent to Australia to film a MediaCorp TV travelogue.

Design

Inspire Design
m:idea’s design team produces editorial design, graphic design, illustration and interactive design for campus publications, media platforms and external clients. It was commissioned to design collaterals for The President’s Challenge in 2007 and produced a lauded limited edition coffee table book for NP’s 45th anniversary in 2008. Design alum include Pamela Sia, who designs for Reader’s Digest Asia, our region’s best-selling magazine.

Online/Mobile

The UrbanWire
Our popular entertainment/lifestyle e-zine, syndicated by youth.sg and the Prime Minister’s Office, enjoys a global reach of 2 million hits every month, and often scoops national media thanks to its fast uploads of mega youth stories eg SINGFEST, Mosaic Music Fest and MTV Asia Awards. One of Singapore’s first e-zines to have a CMS system, RSS and twitter feeds, it’s also launched national campaigns like the world’s first online charity gameshow (S.M.A.R.T.S), and Singapore’s first universal mobile phone privilege programme (UWtimate Download). A UW editor, Aw Cheng Wei, became the first FMS student to ever win an SPH journalism undergraduate scholarship.

Publishing

hype
This slick lifestyle magazine first published in 1996 is distributed on campus and at 20 other youth hangouts in town such as Timbre, 77th Street, Island Creamery, Home Club and Levi’s outlets. Known for its cutting-edge editorial design, creative fashion spreads, one of which was even shot in New York, and its impactful youth features, one of hype’s best known editors is Phin Wong, Editor of Today Plus, who is also a sometime TV host and actor.

npTribune
Established in 1993, npTribune is the first professional newspaper produced by tertiary students in Singapore. Winning praise, national publicity and readers for its investigative journalism, it is now giving more of a voice to its student readers, offering opinion pages, commentaries and a forum page. Melvin Singh, Executive Editor of The New Paper, and Straits Times photojournalist Mugilan Rajasegaran, were Tribune editors.

Photography

Klix Photography
Klix Photography is now adding studio photography services to its longtime outdoor shoots for m:idea’s various platforms and external clients. Former Klix photo editors include Yeo Kai Wen, who organised his two-man photographic exhibition on Cambodia at VivoCity in 2008, complete with $15,000 sponsorship, and who has photographed for SPH publications. CNET Asia gadget and DSLR camera reviewer Leonard Goh is another Klix alum.