Flagship Event
The m:idea Youth Choice Awards is a month-long voting campaign that invites youths to vote for their favourite celebrities and brands, which will culminate into a glitzy and fun awards show. The concept of the awards is centred on the frisbee award given to the celebs and brands, which embodies the free spirit of youth and zest for life!
Youths get to vote for their fave celebs and brands in various creative categories such as "Cutest Male Personality I Wanna Bring Home", "Hottest Female Personality I Wanna Date", "Band I Wanna Throw Myself At", "Favourite Restaurant", "Favourite Tech Brand" and "Favourite Nightspot".
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In the second annual edition, more than 57,000 votes were cast! Celebs who attended the event over the past three years included Irene Ang, Jack and Rai, Magic Babe Ning, The Muttons, Nat Ho, Ris Low, Sarah Tan, Kui Jien and Utt.
More than $145,000 worth of sponsorship in cash and kind secured from sponsors in 2011 such as *SCAPE, Canon, Cathay, M1, Nikon, Frolick, Topshop/Topman, TAB and Zouk. Plus our event teaser aired on Animax cable channel, our regional media partner!
Collaterals
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Event Photos
Red Carpet
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Award Presentation
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Performance
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Photocall
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