m:idea is Singapore's first youth-led media conglomerate from the School of Film & Media Studies in Ngee Ann Polytechnic.
m:idea offers our advertisers and partners a comprehensive means of reaching the youth through our 5 media properties - npTribune, a campus newspaper; HYPE, an entertainment magazine; The UrbanWire, an entertainment and lifestyle e-zine; Radio Heatwave, a campus radio station and CTV, a campus television station.
m:idea also comprises of 6 business units offering a wide range of media services for clients from advertising campaign and event management, audio production, copywriting, design, hosting, photography to video production. The media units include Trimedia Publishing, Inspire Design, Klix Photography, Moving Pictures, Radio Heatwave and m:idea marcomm.
Engage Us, Engage Youth
At m:idea, our tagline is "Engage Us, Engage Youth". As youths ourselves who spearhead the conglomerate, we know our target segment the best from the way we live, the way we play, what we consume and what we want. We are the best people to engage the youth.
To date, we have worked closely with national broadcasters, government agencies and media establishments, as well as global brands that are our advertisers and sponsors. They include Apple, Borders, Canon, IAH Games, MediaCorp, Ministry of Foreign Affairs, Ministry of Health Holdings, National Library Board, Nike, *SCAPE, Singapore Sports Council, SPH UnionWorks, TANGS, UNIFEM and Zouk.
The synergy and convergence in the conglomerate is unprecedented and will continue to produce even more value content and services for our viewers, listeners and readers, and return of investment for our clients and the media industry.