About Us

m:idea is Singapore's first media conglomerate managed by tertiary students from the School of Film & Media Studies in Ngee Ann Polytechnic.

m:idea offers our advertisers and partners a comprehensive means of reaching the youth through our 5 media properties - npTribune, a campus newspaper; HYPE, an entertainment and lifestyle magazine; The UrbanWire, an entertainment and lifestyle e-zine; RadioHeatwave.com, a campus radio station and CTV, a campus television station.

m:idea also comprises of 6 media units offering a wide range of media services for clients from copywriting, design, photography, video to audio production. The media units include Trimedia Publishing, Inspire Design, Klix Photography, CTV, RadioHeatwave.com and m:idea marcomm.

Engage Us, Engage Youth

Our assortment of dynamic and vibrant media properties and units have effectively reached a youth demographic unrivalled in numbers.

To date, we have worked closely with national broadcasters, government agencies and media establishments, as well as global brands that are our advertisers and sponsors. They include Apple, The Coffee Bean & Tea Leaf, Infocomm Asia Holdings, Ministry of Foreign Affairs, National Library Board, Sentosa and Singapore Sports Council.

The synergy and convergence in the conglomerate is unprecedented and will continue to produce even more value content and services for our viewers, listeners and readers, and return of investment for our clients and the media industry.

We Know What Youth Want

m:idea was officially launched as a media conglomerate on 9 January 2010 at the m:idea Youth Choice Awards where local celebrities, brand managers and guests turned up in full support. Find out more about the launch event at http://www.mideayouthchoice.com